Popdock for Marketing
Segmentation, insights and collaboration
like you’ve never seen.
CMO of Moz Christina Mautz says, "To better measure marketing progress, we have to redefine the marketing process, encouraging collaboration with sales and reaching KPIs together.“
So much power for marketers.
Segment your audience based on data from across your apps.
Forget the complex and expensive integration to your marketing app just to get the right list. Use Popdock to easily combine data from any of your business apps to build a much more targeted audience for your campaigns
Once the list is built, either send it to your destination (CRM or marketing app) with an action or via an integration
Link ERP + CRM + marketing data with cross app reporting
Showing ROI for campaign spend is critical, but also one of the most challenging tasks for marketing teams. Connect to all your sales, marketing and financial apps to bring the right data together.
Share Marketing Insight &
Reports with your Team
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Frequently Asked Questions
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That’s a great question. Popdock is actually always pulling real-time data from the source, so there’s no timed integration. It’s your latest data at the time you’re accessing it. For most companies, that’s a win and allows them to make decisions on current data.
The key to Popdock is getting your connectors and “base” lists set up, meaning the core data that you want to provide users and teams access to. That data can be used via the Popdock web app or via Popdock widgets, which is the component you can embed in other apps. We offer specific apps for sales and marketing teams and options to embed data using Popdock widgets.
Given the interface of Popdock provides a ton of power for end-users, we recommend accessing the Popdock self-paced training and checking out the knowledgebase. It’s pretty intuitive and covers an overview of the options for end users to get to their details.
Excellent question. Popdock provides a faster way for marketing teams to build lists and reports in a more comprehensive way, so they can get better results on their campaigns, show ROI and provide insight to their team. Instead of needing to contact IT, requesting data from another department or switching apps, marketing can easily access favorites from multiple apps, filter, group/subgroup, search, and use a simple interface to pull and access details.
Popdock widgets are like “embeddables” and allow you to present external data from anywhere in the app you work in. Options can be turned on, so you can further filter, view related details (like lines for a sales order or related shipping details for an order), search, add columns, and even take action (examples: open a record, run a process, or update information).
Essentially, they help you access related information really quickly without switching apps. Also, it’s worth a mention that IT teams like Popdock widgets because they’re fast to implement and provide the control needed.
